Video CV for a Golf Instructor: How to Stand Out
A paper CV tells people what you have done. A video CV shows them who you are. In a couple of minutes it puts your voice, your face and the way you work in front of the people who have to choose you. We produced one for Marco Sammuri, a golf instructor, and this article explains how we did it and how the same approach works for any professional.
Why a video CV works
Recruiters, clubs and clients receive dozens of applications that all look alike. A short, well-made video stands out for three simple reasons:
- It shows personality. Tone of voice, energy and the way you explain things are hard to put on paper and easy to see on video.
- It shows the work. For jobs where people watch you do something, like teaching, coaching, hospitality or sales, seeing it is more convincing than reading about it.
- It is easy to share. A link to a video can go on LinkedIn, in an email, on a website or in a QR code on a printed CV.
For a golf instructor this is even more important. A club or a student wants to know how you teach, how you speak to beginners and how you demonstrate a swing. A video answers all of that at once.
The project: a video CV for a golf instructor
Marco Sammuri needed a presentation that would show both his skills on the course and the way he works with students. The goal was a clean, professional video he could send to clubs and academies and share online.
How we produced it
1. Planning and script
Every good video starts before the camera is switched on. We worked with Marco on what he wanted to say, in what order, and which skills to show on screen. A short script keeps the video focused and avoids long pauses and repetitions.
2. Camera and stability
We shot on a Sony Alpha 7 IV, a full-frame camera that gives sharp, clean images even in changing outdoor light. The camera sat on a Manfrotto Befree Advanced carbon tripod, light enough to move around the course quickly and stable enough for steady shots.
3. A teleprompter for natural delivery
Most people are not used to talking to a camera. To help Marco speak naturally while looking straight into the lens, we used an iPad Pro 12.9″ as a teleprompter. He could follow his text without memorising it, and the result feels like a conversation rather than a recitation.
4. Framing
We chose the framing to show Marco at work: close shots while he talks, wider shots when he demonstrates technique. Changing the framing keeps the viewer’s attention and gives the video rhythm.
5. Editing
The final cut was edited in Adobe Premiere Pro: selecting the best takes, cleaning up the audio, balancing colours and adding simple titles. The aim was a short, polished video where every second has a reason to be there.
Tips for a good video CV
- Keep it short. One to two minutes is usually enough. People rarely watch longer.
- Start strong. Say who you are and what you do in the first few seconds.
- Show, don’t list. Instead of naming your skills, let the viewer see them.
- Take care of the sound. Viewers forgive average images more easily than bad audio.
- Use the right setting. Film where you actually work. For Marco, that meant the golf course.
- End with a next step. Contact details or a link to your profile, so interested people know what to do.
Not only for job seekers
The same approach works for many professionals who sell their own skills: coaches, instructors, consultants, therapists, real estate agents and freelancers. A short presentation video on a website or a Google Business profile builds trust before the first call.
At Donkey Lab we handle the whole process: planning, shooting, editing and delivery of files ready for the web and social media. Photo and video are part of our services, together with websites, branding and real estate visuals.
Frequently asked questions
How long should a video CV be?
Between one and two minutes is ideal. Long enough to introduce yourself and show your skills, short enough to be watched to the end.
Do I need to memorise a script?
No. We use a teleprompter so you can read your text while looking at the camera, which keeps the delivery natural.
Where can I use a video CV?
On LinkedIn, in job applications by email, on your website, on social media and as a QR code on your printed CV.
Can you film outside the studio?
Yes. We prefer to film where you actually work, because the setting tells part of your story.
Want your own video CV?
Tell us what you do and who you want to reach, and we will plan a short video that shows it. See more of our work in the portfolio.
