Corporate identity
Corporate identity: our Donkey Lab identity
How we designed our own corporate identity: name, logo, colours and how to keep a brand consistent over time.
Jul 31, 2020
Welcome to our website and SEO blog: we share the studio’s work, real cases and the ideas we use every day to help our clients’ businesses get found and grow.
How we designed our own corporate identity: name, logo, colours and how to keep a brand consistent over time.
The Blackburn company logo: process, concept and what makes a simple logo strong and easy to remember.
Personalized Christmas labels and packaging for Manor Food employee gifts: graphic design, legal text, printing and planning.
Christmas menu for restaurants: layout, typography, printing and digital formats to promote holiday bookings.
FSC recycled paper business cards in 300 gsm for Fenice: concept, specifications, finishes and mistakes to avoid.
Design and printing of the business cards for massage therapist Benatelli, in Switzerland: content, paper and appointment cards.
A simple, intuitive visual identity for small businesses for Check Swiss: logo, letterhead and business cards.
The +41 backlit illuminated sign for a Swiss publisher: red and Swiss cross, low-energy LEDs, materials and installation.
Our first job: the grand opening poster for the Bene-Fit gym. The rules of a good poster, printing and where to put it up.
Tell us about your business and we’ll tell you where to start and what it would cost. Then it’s up to you.
An analysis of your current online presence
An automation that saves you time from day one
A written quote at a fixed price
No cost, no obligation: the quote is yours.
This is Donkey Lab’s website and SEO blog. You won’t find theory for its own sake: every article comes from a real job, from logo to website, from 3D render to video.
Websites. How we design a website that turns visits into leads: structure, speed, listings, enquiry forms and what to do after launch. The articles on real-estate websites show step by step how we worked.
Logos, brand and identity. From concept to finished brand: why a simple logo works, how to build a coordinated corporate image and how to keep it consistent across business cards, signs and website.
3D renders and video. From hand sketches to photorealistic renders, and videos that put a professional’s voice, face and way of working front and centre.
Print and packaging. Menus, labels, posters, custom clothing: small jobs that say a lot about a business.
A website with useful, up-to-date content gets found more easily. Google explains it in its SEO starter guide: clear, people-first pages make it easier for search engines to understand what you do.
That’s why we look after our own website and SEO blog the way we do our clients’: clear copy, lightweight images and useful links from one page to another.
If you want a concrete idea of how we work, start here: the Moai Real Estate website, the video CV for a golf instructor, the Sueño Atlántico logo or the Manor Food Christmas labels. Each case tells the goal, the method and the result.
No miracle promises, no magic formulas and no pointless jargon: only what works, why it works and how to adapt it to your business.
We write for business owners, professionals and managers of small and medium-sized companies who have no time for technical jargon. Each article explains what we did, why we did it that way and what you can reuse in your own case.
The articles come from our projects: as soon as we finish a job, we write up its method and results. That’s why many cases also have a page in the portfolio. Behind it is over 20 years of experience in sales and marketing, which you can read about on the About us page.
Use the filters above to pick a category, or the search bar to find a specific article. If you can’t find what you’re looking for, write to us from the contact page.
If you’re thinking about a new website, start with the services pages. If you already have a clear idea, request a quote: we’ll reply with timelines and costs in writing. If you’d rather talk it through, book 20 minutes of free consultation by video call.
Do you have a question about websites, SEO or graphic design that you’d like us to cover? Write to us: the most useful articles often come from readers’ questions.
We publish new articles with advice on websites, SEO and real-estate marketing. You can subscribe to the newsletter from the footer of every page: an email once in a while, no spam.
A studio that has combined web, automation and sales consulting since 2006 for businesses across Europe, especially brand-new ones.
