Brand identity is the set of logo, colours, typefaces and rules that make a company recognizable. In practice, it makes a business card, a website and a sign always look like they belong to the same company. At Donkey Lab we design identities that are simple, consistent and ready for print and web.
Logo and mark in vector format: full colour, one colour and reversed.
Colour palette and typography, with simple usage rules.
Corporate stationery: letterhead, business cards, envelopes and document templates.
Applications on signage, packaging, clothing and social media.
For brand-new companies that want to start with a professional image, and for established businesses whose brand is dated, inconsistent or hard to use.
We get to know the company, its customers and the market, and study how competitors present themselves.
Sketches, colour directions and first logo proposals, to refine together.
We apply the identity to your materials and deliver all the files, ready for print and web.
Brand identity is what makes a company recognizable even before you read its name. It is the work that turns a logo into a consistent brand across every material.
Brand identity is the system of visual rules a company uses everywhere: logo, colours, typefaces, image style and the way they are combined. When these rules are clear, the business card, website, sign and social media all seem to speak with one voice.
A logo on its own is not enough. In the blog guides you’ll find how we build a strong, simple company logo, how a coordinated corporate image comes about and why even a small business needs one: read the article on visual identity for small businesses.
We have worked on a logo for a real-estate agency, a 3D logo also designed for signage, business cards on recycled paper and an illuminated sign. You’ll find more work in the portfolio.
Every time someone sees your brand, the impression adds up. If the logo and colours change from one document to the next, the impressions cancel each other out. A consistent brand identity makes a company more recognizable, more solid and easier to remember.
The project is coordinated by Eros Belotti, with designers and specialists who have worked with us for years. We prepare print-ready files and can coordinate production, so you receive finished materials and not just files.
To get started, request a quote or book a 20-minute free consultation. For details on how the work is coordinated, read the project management page.
The logo is just one element. A brand identity is the whole system of logo, colours, typography and rules, applied to everything the company uses.
Vector files for print and signage, image files for web and social media, full-colour and one-colour versions, colour codes and the names of the typefaces used.
We deliver print-ready files and can coordinate production with the print shop.
Free, no strings attached: we’ll tell you where to start and what it costs.
Tell us about your business and we’ll tell you where to start and what it would cost. Then it’s up to you.
An analysis of your current online presence
An automation that saves you time from day one
A written quote at a fixed price
No cost, no obligation: the quote is yours.
A studio that has combined web, automation and sales consulting since 2006 for businesses across Europe, especially brand-new ones.